Restructuring to Thrive: The “Go Global - Go Local” Solution and the Logistics Launchpad for Vietnamese SMEs

Amidst an economic landscape entering the decade's harshest phase of "natural selection," Vietnamese Small and Medium Enterprises (SMEs) stand at a life-and-death crossroad: Adapt to change or accept leaving the game?

The answer lies not only in the "Go Global - Go Local" strategic mindset but also depends on whether businesses can find a logistics "skeletal system" robust enough to reach the open sea.

The "Great Shakeout" and the Survival Problem for SMEs

Never before has the business landscape been as fierce as it is today. According to data from HTV - Hanoi Radio (2024), the wave of businesses withdrawing from the market has reached alarming levels. In the past year alone, approximately 173,000 enterprises ceased operations or dissolved - a record high. Moving into 2025, the pressure shows no signs of cooling down, with an average of 24,000 businesses exiting the market every month.

These telling numbers reflect a harsh reality: The era of doing business based on old experiences and relationships is over. Vietnamese SMEs - often likened to the "backbone" of the economy, contributing 45% of GDP - are currently trapped in a "triple pincer": rising operating costs, declining revenue, and fierce competitive pressure.

An economic expert offered a vivid metaphor: "The business community is like a marathon - it’s crowded at the starting line, but as the race goes on, only those with the stamina and strategy can reach the finish line." This is the phase of "natural selection," where outdated models will be eliminated, making way for entities with agile management capabilities and long-term vision.

interlog

Source: Voice of Vietnam Electronic Newspaper and Hanoi Radio

The "Three Pillars" of Enterprise Restructuring

To stand firm and break through, businesses cannot continue to "chase opportunities" in a fragmented manner. Restructuring now must be based on three core pillars: Technology - People - Value Model.

First is the story of Technology. Ms. Phi Van, a corporate advisory expert, noted: "Businesses cannot stay out of the AI game. If they do not apply technology, they will eliminate themselves from the market." Globally, modern startups can operate in 10 countries with just 3 personnel thanks to AI leverage. This is proof that technology helps SMEs streamline their apparatus and scale without limits.

Second is the People factor. The "family" mindset in management needs to be replaced by a "professional sports team" model, where each employee is an internal "intrapreneur" - proactive and creative.

Finally, the Value Model. The lesson from the resurgence of Biti’s - transforming from an old-fashioned "durable shoe" brand into a fashion icon of Vietnamese identity - demonstrates the importance of reinventing value to suit new customers.

"Go Global - Go Local" Strategy: The Two-Way Mindset of the New Era

In the digital age, while technology makes the world "flatter," trade barriers make the road "rougher," making the "Go Global - Go Local" strategy an inevitable direction.

Go Local (Solidify Internal Strength): Businesses strengthen domestic capabilities, optimize operations, and increase autonomy in production and logistics right on their home turf.
Go Global (Reach Far): Deeply connecting into the global supply chain, leveraging local advantages to expand exports and participate in international value chains.

However, there is a vast gap between strategy and execution. The biggest challenge, or the "bottleneck," for Vietnamese SMEs on this journey is operations and the supply chain (Logistics). According to a 2025 Statista report, a startling figure shows that over 60% of Asian SMEs fail when expanding internationally simply due to a lack of logistics and fulfillment management capabilities.

InterLOG: Untying the Logistics Knot - A Launchpad for Vietnamese Enterprises

Understanding these barriers, InterLOG has emerged as a strategic partner, providing a comprehensive solution to the operational problems of SMEs. Not merely a transport unit, InterLOG positions itself as an "Enable Platform for SMEs".

With over 20 years of extensive experience in the supply chain industry, InterLOG offers a "One-stop Logistics Solution" ecosystem. This solution covers the entire product journey: from inbound shipments, warehousing, and fulfillment (packaging) to domestic and international transportation.

InterLOG's superior strength lies in the application of technology in warehouse management. The InterLOG Warehouse & Fulfillment Center system is located in key economic hubs like Ho Chi Minh City, Hanoi, and Da Nang, creating a network directly connected to international transport. Notably, the modern WMS (Warehouse Management System) platform helps businesses thoroughly resolve management headaches:

Real-time tracking of inventory and orders.
Complete automation of packaging, handover, and reconciliation processes.
Omnichannel connection from E-commerce and websites to physical stores.

Thanks to InterLOG's 3PL (Third-party Logistics) model and Fulfillment Service, SMEs do not need to spend massive capital to build their own warehouses. Instead, they can share international-standard logistics infrastructure, helping to reduce operating costs by 30-40%. This allows businesses to focus precious resources on product development and brand building - the core factors for competition.

interlog

Conclusion: Integration from Within

The market's filtration is not an end, but the beginning of a new, more sustainable development cycle. To go far, businesses need a "skeletal system" that is strong enough, and that is the smart logistics operation chain.

InterLOG believes: "A strong Vietnamese enterprise cannot exist without a strong supply chain" . When logistics infrastructure is upgraded, the "Go Global - Go Local" journey will shift from:

Management by intuition to data-driven operations.
Local limitations to global connectivity.
Cost burdens to competitive advantages.

Do not let warehousing and logistics barriers hold back your aspiration to reach further. Let InterLOG become your trusted companion, helping your business steadily "weather the storm" and integrate with confidence.

interlog

Contact Information:

INTERNATIONAL LOGISTICS JOINT STOCK COMPANY (INTERLOG CORP)

Key Services: Supply Chain Consulting, International & Domestic Freight Forwarding, Customs Brokerage, Warehousing & Fulfillment Services.
Hotline: Ms. Hien: 0828 725 586 – Mr. Loc Phat: 0325 894 994
Email: hienbt@interlogistics.com.vn - phatbl@interlogistics.com.vn
Website: www.interlogistics.com.vn